← OpenFunnelLinkedIn founder insight

LinkedIn Founder Insights

Notes from building OpenFunnel — on signals, timing, buying windows, agent-ready data, and what go-to-market looks like when agents do the work.

Jun 12, 2026Bottom-up SaaS adoption via coding agents is nextBottom-up SaaS adoption via coding agents is next Agent Use and Agent Buying. We've been investing a lot in these two market/adoption…
Jun 10, 2026What coding agents are actually enabling in GTMWhat coding agents are actually enabling in GTM Second order effects of AI/Coding Agents in Outbound / GTM need to be studied and what's…
Jun 8, 2026GTM Targeting has become pretty fun with Coding AgentsGTM Targeting has become pretty fun with Coding Agents Fenil Suchak, CEO & Co-Founder at OpenFunnel, describes a flexible workflow for…
May 30, 2026Serendipitous shipping is the name of the gameSerendipitous shipping is the name of the game I was taking an evening stroll in SF yesterday and I saw someone rushing towards me. I was…
May 30, 2026Product proof in outreach is the new normProduct proof in outreach is the new norm "I told my team, I replied to a vendor I've done it for the first time in 6 months" This is what…
May 27, 2026Find companies with custom active internal initiatives mentioned in their job postsFind companies with custom active internal initiatives mentioned in their job posts Companies with specific internal initiatives have…
May 25, 2026Find companies that mention a concept for the first time in their job postsFind companies that mention a concept for the first time in their job posts Job posts serve as directional indicators of where companies…
May 19, 2026Find companies using a tech stack for a specific use caseFind companies using a tech stack for a specific use case Widely used tech stacks usually become the de-facto mentions in job postings for…
May 18, 2026Catch the signal before the window closesCatch the signal before the window closes Discover ICP companies that mention a "pain point" more than N times in the last M days. A…
May 16, 2026Extracting + Listening on Custom Concepts from Job postingsExtracting + Listening on Custom Concepts from Job postings Job postings are dense sources of valuable information. When aggregated and…
May 15, 2026Round Robin Daily Market Events to your SDRs!Round Robin Daily Market Events to your SDRs! Your Market is Moving Daily Pain Points emerging, People hired to solve specific Problems,…
May 7, 2026Outbound is a tragedy of the commonsOutbound is a tragedy of the commons Outbound Channels are suffering from the Tragedy of the Commons! Cold connect rates are 7%. Inboxes…
May 6, 2026Daily market events are a GTM cheat codeDaily market events are a GTM cheat code Monitoring domain-specific market events daily helps GTM teams two-fold: 1. Signals and Timing…
Apr 27, 2026Why every account research tool tells you the obviousWhy every account research tool tells you the obvious AI AccountIQ on Sales Nav is super bad. I've seen this across almost every account…
Apr 27, 2026AI will eat application software. Here's what survives.AI will eat application software. Here's what survives. Good news: AI Will Eat Application Software That's the title of a16z's new piece…
Apr 24, 2026Background agents running 24/7 is the only way for GTMBackground agents running 24/7 is the only way for GTM One thing at OpenFunnel we understood pretty early on is there is much work, first…
Apr 23, 2026Tiering and Distributing Daily Market EventsTiering and Distributing Daily Market Events Most GTM Teams today tier and distribute accounts for outbound at specific intervals monthly,…
Apr 19, 2026List based GTM to Event basedList based GTM to Event based. Modern go-to-market tools have equipped customers with numerous methods for building and sourcing lists.…
Apr 18, 2026Static ICP definitions are already out of dateStatic ICP definitions are already out of date ICP definitions face two significant challenges. First, they're constrained by the filters…
Apr 3, 2026The forcing function we built for customer successThe forcing function we built for customer success The Forcing Function A concept we internally introduced to help customers reach the end…
Apr 2, 2026Why AI-SDRs don't have skin in the gameWhy AI-SDRs don't have skin in the game SDRs have Urgency + Hunger. Automated Engineered AI Outreach absolutely lacks it. I see…
Apr 1, 2026Why we scrapped our outbound execution engineWhy we scrapped our outbound execution engine Something we refrained from building is an outbound execution engine. We built it at one…
Mar 30, 2026Reps Should Wake Up to Alerts Not Empty PipelinesReps Should Wake Up to Alerts Not Empty Pipelines Pick up the phone and start dialing. The endstate of outbound isn't lead gen strategy -…
Mar 30, 2026Domain Resolution Needs Reasoning Not RulesDomain Resolution Needs Reasoning Not Rules Your CRM thinks it has clean data. It doesn't. And no string-matching algorithm is going to…
Mar 28, 2026Reps Are Wired for Lists. Markets Work on Fires.Reps Are Wired for Lists. Markets Work on Fires. The Quantity isn't enough. Early days of OpenFunnel - we constantly heard the quantity of…
Mar 25, 2026Customer Enablement and Agent Enablement Are Not the Same JobCustomer Enablement and Agent Enablement Are Not the Same Job A term I heard at a conference organised by Braintrust I experienced the…
Mar 25, 202630% discount if you hit your business KPIs with OpenFunnel30% discount if you hit your business KPIs with OpenFunnel Here's why we offer this on our Enterprise Plan Post onboarding, we were…
Mar 24, 2026Agents Don't Sleep and Neither Does Your Product NowAgents Don't Sleep and Neither Does Your Product Now I got a production alert at 3am last week. Not a bug. Not an outage. An agent doing…
Mar 24, 2026We Stopped Doing Customer Success. We Do Agent Success.Fenil Suchak, CEO & Co-Founder @ OpenFunnel, describes a strategic pivot in how the company approaches customer engagement. The…
Mar 23, 2026We Started Training Our Own Models for GTMMost GTM tools use a foundational model API and call it a day. We use LLMs for most things too, but sometimes it is like hitting a nail…
Mar 11, 2026Always-On Agents Fix What Credits Could NotWe over-indexed on credits. Here's the problem. The idea was: more real-time events, more consumption, more action and more credits…
Mar 9, 2026Your Next Reviewer Is an Agent Not a HumanAgent reviews will be a thing pretty soon. Not human reviews. Not G2. Not Gartner. Agent reviews. Here is what that means. Your software's…
Mar 7, 2026Agent Enablement Is Already HereHere's what's actually happening in my day-to-day right now: We provide high quality support and debugging over Slack. It's where we talk…
Mar 6, 2026Signals Tell You When. Humans Tell You How.Signals Tell You When. Humans Tell You How. Mar 6, 2026 Fenil Suchak CEO & Co-Founder @ OpenFunnel "I never take vendor calls but your…
Mar 6, 2026Builders No Longer Need to Anticipate User IntentBuilders No Longer Need to Anticipate User Intent UI/UX was always a translation layer. The founder had an intent. Something they wanted…
Mar 3, 2026We Fired 4 Customers for Being Too ChillWe Fired 4 Customers for Being Too Chill Mar 3, 2026 Reasons? Not in Founder mode. Had a life outside of using our product. Not…
Mar 2, 2026Value Slapping Is the Most Respectful OutreachValue Slapping Is the Most Respectful Outreach Mar 2, 2026 Fenil Suchak CEO & Co-Founder @ OpenFunnel I have officially changed my name.…
Feb 23, 2026GTM Doesn't Need Code. It Needs People.GTM Doesn't Need Code. It Needs People. An anti-pattern is emerging in real-time. Engineers are preparing for a world without IDEs, where…
Feb 19, 2026The Market Moves. Your Account List Does Not.The Market Moves. Your Account List Does Not. Most account lists are built on one assumption - the market is a static entity You enumerate…
Feb 16, 2026The Spreadsheet Era of GTM Is OverThe Spreadsheet Era of GTM Is Over Much of the GTM workflow tooling is getting eliminated by Claude Code. You don't need a spreadsheet…
Feb 14, 2026Why 2nd Party Intent Data Needs an Inference LayerWhy 2nd Party Intent Data Needs an Inference Layer Feb 14, 2026 Fenil Suchak CEO & Co-Founder @ OpenFunnel A case for 2nd party intent…
Feb 9, 2026We Rebuilt Our Product Twice to Learn One ThingWe Rebuilt Our Product Twice to Learn One Thing During YC, OpenFunnel started exclusively within Slack, believing traditional UI wasn't…
Feb 5, 2026Prompt Based Account Scoring With LLMsPrompt Based Account Scoring With LLMs Feb 5, 2026 Fenil Suchak CEO & Co-Founder @ OpenFunnel Vibe Scoring for RevOps! RevOps loves to…
Feb 5, 2026Dumb Data Versus Smart DataDumb Data Versus Smart Data Feb 5, 2026 Aditya Lahiri CTO & Co-Founder @ OpenFunnel There used to be accurate data and inaccurate data.…
Feb 3, 2026AI as the Final Abstraction LayerAI as the Final Abstraction Layer Feb 3, 2026 We're witnessing something interesting right now. GTM teams are talking MCPs, APIs, opening…
Feb 3, 2026Bad data companies can't hide behind fancy UIs anymore.Bad data companies can't hide behind fancy UIs anymore. Polished dashboards and smooth onboarding used to mask incomplete datasets and…
Feb 1, 2026B2B SaaS Evaluation Comes Down to IntentB2B SaaS Evaluation Comes Down to Intent There's no true way to compare B2B SaaS tools. No Open Evals. It really comes down to two things.…
Jan 31, 2026What does it actually means for data to be agent-ready?What does it actually means for data to be agent-ready? The obvious answer is APIs. MCPs. Easy to plug into your workflow. But that's just…
Jan 28, 2026From Org Charts to Team ClustersFrom Org Charts to Team Clusters Finding people at B2B companies is about understanding who at the company is the right person to reach…
Jan 27, 2026GTM Data Moats!One of the reasons any good GTM data tool gets commoditized quick is because they start selling to all competitors. This strategy is in…
Jan 26, 2026Backtesting GTM SignalsAt OpenFunnel we've captured signals over the last year across dozens of domains. We now have true ground truth to test against. Mapping…
Jan 26, 2026Job-Postings Need Context, Not KeywordsAt OpenFunnel we emphasize job postings but we also educate customers to look for context and not keywords. Most data dumpers and…
Jan 24, 2026RevOps scoring might be outdatedRevOps scoring might be outdated Jan 24, 2026 I've been thinking about this a lot. RevOps loves scoring accounts to create tiers. If 5…
Jan 23, 2026It's midnight and we've discovered a new challengeA new POC stage prospect wants a very specific database to power their Top of Funnel GTM. They're frustrated - outbound infra is setup but…
Jan 21, 2026Bottom-Up vs Top-Down Signals in GTMBottom-Up vs Top-Down Signals in GTM Top-Down Signals: Start with a list of accounts, then search for signals across the open web or other…
Jan 19, 2026People Profiles Are Unreliable at ScalePeople Profiles Are Unreliable at Scale A lot of AEs / BDRs / SDRs are changing their LinkedIn titles to GTM / Growth @ XYZ. I wonder if…
Jan 18, 2026One Tweet Fixed My Entire Dev WorkflowOne Tweet Fixed My Entire Dev Workflow Sometimes, the best debugging tool is just asking for help publicly 🚀 Last week, I hit a wall with…
Jan 16, 2026Departmental SaaS Needs Buying Windows, Not More ContactsDepartmental SaaS Needs Buying Windows, Not More Contacts There's a category between Horizontal and Vertical SaaS - Departmental SaaS.…
Jan 15, 2026Spontaneous Germination of Unique InsightsSpontaneous Germination of Unique Insights That's not how we typically describe OpenFunnel. But a prospect we were talking to defined it…
Jan 13, 2026From Open Search to a Domain Expert AgentFrom Open Search to a Domain Expert Agent We gave 1,500 users an open text box. Asked them to search for signals & insights in their TAM.…
Jan 10, 2026Conversational intelligence in GTM (Top of Funnel) comes in two typesConversational intelligence in GTM (Top of Funnel) comes in two types Conversational intelligence for go-to-market strategies operates at…
Jan 10, 2026AI-SDR is self-terminatingAI-SDR is self-terminating Jan 10, 2026 Fenil Suchak CEO & Co-Founder @ OpenFunnel It kills the very channel it's trying to scale. AI…
Jan 9, 2026Two architectures for LLM in GTMTwo architectures for LLM in GTM Jan 9, 2026 Aditya Lahiri CTO & Co-Founder @ OpenFunnel 1. The Slopper: LLM as a generation engine.…
Jan 2, 2026GPT-OSS Is Now Our Workhorse for Bulk LLM OperationsGPT-OSS Is Now Our Workhorse for Bulk LLM Operations We're processing hundreds of thousands of rows at database scale. And GPT-OSS has…
Jan 1, 2026Spotting Buying Windows Before Your Competitors DoSpotting Buying Windows Before Your Competitors Do For B2B SaaS, timing is everything. For companies whose customers are online, contact…
Jan 1, 2026Engineering predictions 2026Engineering predictions 2026 More and more of planning - less and less of writing code by hand ( 0 for all) 1. New UI/UX standard emerges…
Dec 31, 20252025 wraps up - it's been a ride!2025 wraps up - it's been a ride! We went from navigating some of our toughest times as a remote team across timezones to landing some of…
Dec 29, 2025The LLM Personalization vs Latency Tradeoff in SaaSThe LLM Personalization vs Latency Tradeoff in SaaS We've been debating this constantly at OpenFunnel. It's the new fundamental tradeoff…
Dec 11, 2025Job-Posting Technographics Are Enrichment, Not SignalJob-Posting Technographics Are Enrichment, Not Signal Job-posting technographics are the new rage, there's high demand but we tell our…
Dec 6, 2025Why We Only Do Personalized DemosWhy We Only Do Personalized Demos We stopped doing broad demos because showing everything at once looks impressive but rarely converts.…
Dec 4, 2025The 48-Hour Post-Event WindowThe 48-Hour Post-Event Window Most teams lose momentum after Re:Invent, but the 48-hour window after everyone flies home converts the…
Dec 1, 2025Who Inside an Account Actually CaresWho Inside an Account Actually Cares AI is creating new functions faster than LinkedIn titles can update, making it harder to identify the…
Nov 27, 2025Vibe Coding Inside the EnterpriseVibe Coding Inside the Enterprise "You can't vibe-code in an enterprise." The data disagrees. - Meta: AI PMs building internal tools and…
Nov 25, 2025GTM Teams in Founder ModeGTM Teams in Founder Mode Nov 25, 2025 Fenil Suchak CEO & Co-Founder @ OpenFunnel GTM and product teams are shifting into founder mode and…
Nov 24, 2025Thought Leadership for GEO VisibilityThought Leadership for GEO Visibility Thought leadership is shifting to AI distribution. Companies are redesigning roles so expertise…
Nov 21, 2025Why Founder-Built Products Win EverywhereWhy Founder-Built Products Win Everywhere We spend weekend watch parties reviewing PostHog session replays. Watching a user glide through…
Nov 20, 2025Saturday Night Watch PartiesSaturday Night Watch Parties Nov 20, 2025 Fenil Suchak CEO & Co-Founder @ OpenFunnel We spend weekend watch parties reviewing PostHog…
Nov 18, 2025Why Personalized GTM Databases MatterWhy Personalized GTM Databases Matter Personalized databases work because every product has its own context and triggers. We build…
Nov 11, 2025What Is a Personalized GTM Database?What Is a Personalized GTM Database? Most "GTM databases" are just contact directories flexing "50M companies" → but how many are actually…
Oct 29, 2025Is the Data Layer for Agent Consumption Just Text-to-SQL?Is the Data Layer for Agent Consumption Just Text-to-SQL? Agents don't think in filters - they think in meaning. They combine world…
Oct 23, 2025How Are Fast, Cheap Open Source Models Changing How We Build?How Are Fast, Cheap Open Source Models Changing How We Build? Oct 23, 2025 Inference providers like Groq unlock two shifts: 1. LLM-native…
Oct 22, 2025What Does GTM Data Layer 2.0 Look Like for Humans and GTM Agents?What Does GTM Data Layer 2.0 Look Like for Humans and GTM Agents? Oct 22, 2025 Fenil Suchak CEO & Co-Founder @ OpenFunnel We're studying…
Oct 15, 2025What Are the Dumb Ways to Die as an AI Startup in 2025?What Are the Dumb Ways to Die as an AI Startup in 2025? Oct 15, 2025 Aditya Lahiri CTO & Co-Founder @ OpenFunnel Assume models won't get…
Oct 12, 2025Are Speed and Insight the Only Moats in GTM?Are Speed and Insight the Only Moats in GTM? Oct 12, 2025 With competitors appearing weekly, timely and precise outreach wins. If you're…