What coding agents are actually enabling in GTM

Second order effects of AI/Coding Agents in Outbound / GTM need to be studied and what's it directly enabling

• Low effort AI Outreach

The spam filter of Humans is growing fast, with AI generated text everywhere - a general aversion to text is becoming the norm - so no matter how personalized outreach is - still doesn't pass human spam filter.

• Commodity Data

If you are doing scaled outreach you need huge datasets with bare minimum relevancy ~ leading to the same set of prospects being bombarded by you, your competitors and everyone else that sells to those ICP.

• Shared Outreach Channels

Outreach is shared by companies selling everything under the sun - even recruiters and job applicants - makes it exponentially tougher to stand out.

• Very Few Statistically Significant Signals

Due to low conversions on mass and scaled outreach - businesses usually have no experimental evidence that is statistically significant to try variants and usually stick to one cold outbound methodology that just "exists" and has "good ROI" but direct multiplier.

• You spam, I spam

Due to low conversions, cold mass outbound is often treated as a billboard in the DMs ~ most teams don't focus on getting timing right that incentivizes other players to maximize their inbox real-estate.

• Buyer Skepticism

Due to LLMs/AI most trusted voice has become Claude vs a Sales Rep trying to sell something. LLMs understand the pain-points and business and it's much easier to talk about pain-points and then go searching for solutions.

• Build vs Buy

LLMs and Coding Agents becoming ubiquitous - there's now more than ever to build in-house solutions to start with and have some solution that solves the need in place - this changes buying behavior - as companies buy API / Agent ready primitives that fit their workflows - vs an entire SaaS - 90% of which they don't need to start with - and eventually when usage goes up - they'd buy the enterprise ready version - making more SaaS tools being bottom up adopted like devtools.