GTM Targeting has become pretty fun with Coding Agents

Fenil Suchak, CEO & Co-Founder at OpenFunnel, describes a flexible workflow for identifying target accounts daily. The process begins with establishing an ICP (Ideal Customer Profile) based on firmographic traits or lookalike analysis.

Suchak emphasizes that precision matters at scale: "Get me all companies that sell AI Voice Agents to Dentists in my Firmographic range." He notes that building such targeting in-house often fails when searching for thousands of matching accounts.

An alternative approach focuses on internal company activities rather than external offerings. For instance: "Get me all companies in my Firmographic Segment that are currently undergoing ERP Migration." This method leverages job postings and similar signals to identify companies engaged in specific initiatives.

OpenFunnel's Signal APIs integrate with Claude Code to automatically surface matching accounts with high precision. The platform offers agent-ready APIs documented at docs.openfunnel.dev.