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The 48-Hour Post-Event Window

The 48-Hour Post-Event Window

Most teams lose momentum after Re:Invent, but the 48-hour window after everyone flies home converts the highest.

People are energized, inboxes aren't crowded, and conversations are still fresh.

  • Send a follow-up with a photo - nobody ignores their own face.
  • Reference something specific you discussed.
  • Ask a small question before emailing; it boosts opens.

Waiting a week turns warm connections cold. Follow up while it still matters.