The 48-Hour Post-Event Window
Most teams lose momentum after Re:Invent, but the 48-hour window after everyone flies home converts the highest.
People are energized, inboxes aren't crowded, and conversations are still fresh.
- Send a follow-up with a photo - nobody ignores their own face.
- Reference something specific you discussed.
- Ask a small question before emailing; it boosts opens.
Waiting a week turns warm connections cold. Follow up while it still matters.