Product proof in outreach is the new norm

"I told my team, I replied to a vendor ~ I've done it for the first time in 6 months"

This is what one of my prospect on a call post a cold outreach on Linkedin.

I've found cold outreach that hits the most is value first.

You possibly cannot pitch an outcome to a customer in the first message

XYZ qualified leads or ABC meetings is BS

I'd argue that customer logos also don't in itself help in any way - because if the customer logos are not in line with the prospects internal needs - no way they make any sense

What you can pitch is the proof of understanding their business and to the point in value ~

in my case it's 100% on point of understanding of their ICP

and sharing a product snapshot that represents that.

LLMs are great compression engines - you can compress your understanding / learning about the prospect and surface it as a working proof point.

Product exposition in outreach is going to be the norm.

Not just in outreach but websites, docs etc.

Agents too evaluate the same way - with value and numbers upfront.