Feature Launch: Real-Time Insight Capture with Auto-Enrichment

What is it?

Insights are action-worthy but time-sensitive. The window to act—and react—closes fast. Real-time insight search plus auto-enrichment gives you the edge.

An insight captured in a new account might not signal a buying window yet, but it's still worth acting on:

• Add to ad campaigns
• Set up a nurturing sequence
• Configure activity tracking to monitor follow-on events worth sequencing on

For any of this to happen well, auto-enrichment is essential.

Once a new account surfaces with a specific insight, the hard part is de-anonymizing it to the right person. Role titles don't capture specifics—you need contextual enrichment to find the person most likely associated with that insight.

OpenFunnel does contextual enrichment based on people interaction patterns and contextual search.

Why this matters?

Real-time insight plus auto-enrichment equals insight-rich accounts paired with the right people, ready to drop into action sequences immediately.

Can't wait for you to try it.