OpenFunnel primitives power 100+ OpenClaws at Telnyx
Every BDR, AE, and director at Telnyx runs their own OpenClaw. The bots research, customize, and write outreach. They're missing OpenFunnel's GTM primitives: live context on every account, net-new ICP accounts the day they surface, and CRM sync to push it all back at scale.
“OpenFunnel gives our OpenClaws the one thing they were missing: live, daily-updating signals across our entire TAM, plus new accounts with active pain-points the day they surface. It's how 100+ bots make decisions, by synthesizing what's happening externally with our own internal signals.”
David Casem · CEO, TelnyxBefore OpenFunnel
Every BDR, AE, and director at Telnyx ran their own OpenClaw on a 100,000-account CRM. The bots could reason and write. Three GTM primitives were missing.
Live external signals on in-CRM accounts. Nothing told OpenClaw what its 100,000 accounts were doing in the market today.
Daily net-new sourcing across territories and product lines. New ICP-fit companies appeared every day and stayed invisible until someone found them by hand.
Large-scale CRM sync with deduplication. No clean way to push accounts and fresh context back in without duplicating records.
How OpenFunnel helps
Telnyx composes those three primitives from OpenFunnel, the same building blocks any team can deploy. Every OpenClaw reads them through the OpenFunnel MCP.
Capturing daily market movement, not a static database. No database holds the signals Telnyx's bots actually want. Those signals aren't a record you look up, they happen. OpenFunnel primitives are change detectors that run daily and auto-surface the ICP accounts worth going after, the day they qualify.
1. Live signals on in-CRM accounts. 200+ signal agents fire on the accounts already in the CRM, so each carries a rolling timeline of what just happened: the SIP migration hire on May 21st, the Dialogflow hire on April 29th, the Voice/Chat AI post on April 8th. Enrichment fills in the contacts the bots act on.
2. Daily net-new sourcing, across every territory and product line. The same agents surface ICP-fit companies the day they qualify, plus lookalikes of closed-won to expand the TAM. A sample of what Telnyx runs:
- Companies rapidly hiring voice AI engineers
- Companies adding voice AI capabilities to their product, or internally building voice agents
- Companies using competitor voice AI stacks like Vapi or Retell
- Lookalikes of Telnyx's closed-won voice AI customers
- Companies using Twilio for CPaaS, hiring for migration, or looking to optimize Twilio costs
- Companies hiring for SIP trunking migration, PBX replacement, or sunsetting legacy telecom CPaaS
The same logic runs across healthcare, automotive dealership CRM, insurance lead qualification, fintech voice verification, and recruiting, each tuned to its own buying language and hiring patterns.
3. CRM sync at scale, with advanced dedup. Account and people sync primitives push net-new records and fresh context into Salesforce at TAM scale, deduplicated against the 100,000 existing records so nothing double-creates. The day's signals also land in Slack every morning.
All of it runs daily, across aggregated job postings, social platforms, technography, and competitor LinkedIn engagement, feeding every OpenClaw.
After OpenFunnel
Telnyx's TAM is now live, enriched daily, and growing. The 200+ agents run every night, and the results are waiting when reps start the next morning.
That live layer feeds three surfaces at once.
Every OpenClaw. All 100+ rep agents read the same live context through the OpenFunnel MCP. Each bot knows what just happened on an account before the rep does, and runs its research, customization, and outreach off it.
Every rep's queue. Signals round-robin to BDRs and AEs daily, already qualified, with the context attached. No manual hunting, no inbox-to-LinkedIn-to-CRM triage.
Every director's dashboard. Directors build team dashboards directly on OpenFunnel data, the system of record for "what is happening in our TAM right now."
From the team
“OpenFunnel helps me and my bot prioritize the right accounts by surfacing real buying signals, usage trends, and timing context in one place. It's made outbound sharper and saved me time by turning scattered account data into clear next actions.”
Grant Nickelson · Telnyx“OpenFunnel makes it easier to find and verify new accounts. It's surfaced a lot that end up generating opens and responses, and gives me a good pulse on what's happening in the industry.”
Seth · Telnyx“OpenFunnel helps us cut through the noise and focus on accounts that are actively showing intent, so we can prioritize more meaningful conversations. It's become a valuable part of how we prioritize outbound at Telnyx.”
James Conwell · Telnyx