OpenFunnel's Live Data Layer powers Pylon's Cold Outbound Strategy
How Pylon's SDR and AE teams turn 24/7 market signals into net-new pipeline, with the trigger and reasoning attached to every account.
“OpenFunnel is the only thing that tells my reps when to reach out and why. It surfaces net-new accounts with active pain-points every day, with the trigger and the reasoning attached, so every SDR and AE works their own signals at 1:1 precision.”
Calvin · PylonThe problem
Pylon's SDR team was scaling fast into a massive B2B TAM. Account availability was never the issue. Timing was.
Without sharper signals, reps would burn through the TAM and re-sequence the same leads with the same generic outreach. They needed to know when to reach out, and why.
How OpenFunnel helps
OpenFunnel monitors Pylon's entire TAM 24/7 for custom-defined market signals at scale. Every day it surfaces net-new accounts and contacts tied to those signals and pipes them to reps with full context and reasoning.
These aren’t accounts you can find in ZoomInfo or Apollo. Pylon doesn’t stop at "B2B SaaS companies hiring in support." It deploys signals like:
Each is a primitive Pylon composes, the same building blocks any team can deploy. Grouped by the primitive that powers them:
- Auto-find companies hiring customer support reps answering over the phone
- Auto-find dev-tool companies running Slack-driven support with a 5+ person team
- Auto-find Series A startups hiring their first-ever support rep
- Auto-find companies looking to add AI to customer support, or run support automation
- Auto-find accounts hiring CS/Support while running Zendesk, Intercom, Gainsight, or ChurnZero. Consolidation window.
- Auto-find accounts where the Plain AE just engaged with a Head of CS
- Auto-find new VPs and Heads of CS starting roles at target accounts. 90-day re-evaluation window.
OpenFunnel runs these signals 24/7 across the entire market. Fresh accounts surface the moment they match.
How SDRs use OpenFunnel daily
Reps wake up to a fresh list of net-new accounts and contacts, round-robined and assigned. Each account comes with the trigger signal, enrichment, and full reasoning for why now.
OpenFunnel pipes it into Pylon's CRM and loads contacts into an Amplemarket sequence. Reps click approve and execute. No manual research, no list-building, no guesswork. SDRs and AEs also get daily Slack alerts on assigned and house accounts as new signals fire.
How AEs re-activate dormant accounts
AEs set custom filters on their in-CRM accounts and get Slack and email alerts the moment a deployed signal fires, a natural trigger to re-engage.
From there, reps use the OpenFunnel MCP to research the account across stacked signals plus other connected MCPs, and build a detailed re-engagement strategy in minutes.
The results
$200K in pipeline for Pylon's Mid-Market team in 60 days, at 4x ROI. Every SDR and AE on the team runs their own personalized signals, so OpenFunnel scales 1:1 prospecting precision across the entire GTM org.
Thousands of net-new accounts surface per month with active pain-points that no other data tool can see.